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Author Raulerson, Peter.
Title Building routes to customers [Electronic book] : proven strategies for profitable growth / Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer.
Imprint New York ; London : Springer, c2009.
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Cover, TOC and Reviews Book Cover 
Descript xx, 196 p. : ill. ; 25 cm.
Electronic book.
Reproduction Electronic reproduction. New York : Springer, 2009. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on June 4, 2009). Access may be restricted to users at subscribing institutions.
Bibliog. Includes bibliographical references (p. 181-186) and index.
Note Available through SpringerLink.
Access University staff and students only. Requires University Computer Account login off-campus.
Note Mode of access: World Wide Web.
Subject Customer relations.
Add Author Malraison, Jean-Claude.
Leboyer, Antoine.
SpringerLink (Online service)
Related To Original 9780387799506 0387799508 (OCoLC)233932317
ISBN 9780387799513
0387799516
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